New Balance 990v4 Made in USA x AURALEE

AURALEE, Ryota Iwai’s sophisticated fashion label, first worked with New Balance in the early 2020s and has since developed a stylish collection of lifestyle sneakers. Their partnership reached new heights in 2024 with a two-pack of the premium 990v4 Made in USA, unveiled at Paris Fashion Week and released later that year. The ‘London Fog’ colourway features luxurious textiles in mellow tones of taupe and tan which flow seamlessly together with rich accents of Turkish Coffee. Charcoal grey and Blue Shadow highlights softly complement these earthy tones before combining on the dual-branded insoles. Micro-perforations further enhance the design, adding a dappled effect to the upper. With its finely crafted, timeless style, the 990v4 ‘London Fog’ offers a classy take on the brand’s popular runner-turned-lifestyle sneaker.